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  • Writer's pictureZacrey Partners

The Zacrey Playbook

Updated: Nov 24, 2021

A perspective on the work ethos that powers us at Zacrey

Our DNA Nolan Bushnell said , "The best ideas leave theirs owners and take on lives of their own" This notion on how an individual or an organisation can catapult the impact of an idea has fuelled our genesis and growth. The Zacrey playbook is defined by our tenets - awareness, attitude and ambition. Our collaborators , be it clients or team members, effectively contribute to transcend these tenets

  • Awareness - Ability to see the big picture including analysis of cross industry practices and patterns

  • Attitude - We firmly believe attitude is everythig. Attitude to self and others will mirror in the outcomes.

  • Ambition - We hate comfort zones. We are constantly pushing the envelope by dialogue and design.

As a Human centred, Design empowered and Technology driven practice, we foster innovation and deliver impact across a myriad of verticals by deftly architecting the scope at scale and at speed. A. Scope

  • We are futurists that can transcend cross industry learning and growth opportunities

  • We clearly define our position and impact on the business ecosystem including the community.

  • We nurture a strong ability to define and refine our playbook while embracing discontinuous change.

B. Scale

  • Brave about investing in emerging technologies with high risks and returns

  • Very aware of the need to preserve their competitive advantage and scale their expertise.

  • Seize growth opportunities for ideas that will capture a slice of the economic pie.

C. Speed

  • Deft at disruption to ensure a first mover advantage to dominate the market.

  • Confident to have difficult discussion and lead idea to pivot quickly.

  • Expediting response to markets armed with evolving emerging technologies.

​We believe the future will be about a convergence of ideas and best practices transcended cross- industry - thereby destroying the idea of working in silos. We at zacrey , aim to be the partner of choice to deftly disrupt the business ecosystem and bring the best ideas to life. Like our mantra says . " The best way to predict the future is to create it" ​.

Learn more about how we collect fdots and connect dots at

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