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  • Writer's pictureZacrey Partners

How These 5 Pivots Helped Companies Leapfrog From Crisis To Dominance

The past three years have tested businesses in unprecedented ways. As companies look to move past the effects of the pandemic, it's time to strategize a comeback, not just recovery.

In this post , we explore 5 proven methodologies leveraging cutting-edge tools and techniques that can help transform distress into thriving rapid growth.

We'll also share examples from companies around the world that have successfully pivoted using these approaches.

"In a crisis, be aware of the danger - but recognize the opportunity." - John F. Kennedy

1. AI-Powered Strategic Makeovers

Advanced technologies like artificial intelligence, machine learning, internet of things and cloud computing can provide strategic foresight by generating new insights from data. When applied effectively, these tools can help identify untapped markets, revenue streams and opportunities for optimization.

Take HDFC Life in India for example. The insurance giant used AI to analyze over 10 years of customer data, including demographics, purchasing patterns and claims. This uncovered distinct preferences and needs in different Indian regions that were previously overlooked. HDFC Life leveraged these insights to launch new customized insurance packages tailored for specific states.

The results? A 30% boost in sales as they better served customer segments in a more personalized way.

Automaker Ford took a similar approach, implementing AI-guided robotics and autonomous processes on their factory floors. This allowed robots to seamlessly communicate and work alongside human employees to streamline vehicle assembly. As a result, Ford saw manufacturing time reduced by 25% while costs decreased by 20% - giving them a competitive edge.

Emirates Airlines faced the unprecedented challenge of COVID crippling global travel. To stay afloat, the Middle Eastern carrier analyzed over a decade of flight data using AI. This uncovered opportunities in cargo-only routes between Europe and Asia that were previously uneconomical with passengers. Emirates rapidly optimized its network for freight, saving an estimated 20% on operating expenses. Incredibly, cargo transportation now contributes over 30% of Emirates' total revenue - a strategic move that kept them flying through the pandemic's darkest months.

These examples showcase how advanced analytics tools can surface new strategic insights from data, enabling companies to identify pivot opportunities, optimize operations and design processes for maximum agility, efficiency and growth.

2. Agile Organization Reboot

Beyond restructuring charts and titles, truly transforming an organization requires changes to culture, mindsets and ways of working. Adopting agile frameworks that break silos in favor of cross-functional collaboration can empower teams through autonomy balanced with accountability. This fosters an environment where strategies stay adaptable and new initiatives can be rapidly prototyped.

When COVID-19 hit, Indian e-commerce giant Flipkart quickly realized demand was shifting to essential goods. By activating its pod-based agile structure, Flipkart launched grocery delivery services within just weeks - a feat that traditionally would have taken months. The agility paid off - Flipkart saw the grocery category grow by 3x as customers relied on its swift response during lockdowns.

Likewise for Aber, a leading retailer in Saudi Arabia. Facing new challenges from COVID, Aber had already transformed its organizational model from rigid functional departments into self-managing cross-functional pods. This allowed the business to drastically cut new product launch timelines - going from months to just weeks. Aber's agile reboot gave them the flexibility needed, exemplified by a stunning 250% growth in online sales as customers pivoted to digital.

Even global giants can benefit from agile approaches. When IKEA Denmark wanted to accelerate new product development, they transitioned to self-organizing squads of multi-skilled employees. Lead times plummeted from years to just a few months. Empowered teams delivered 50% more concepts while increasing quality - all because agility and autonomy were hardwired into their operating model.

These examples show how restructuring not just roles but ways of working can make organizations far more resilient and responsive during disruption. Agility is key for any business looking to pivot strategy at a moment's notice.

Make your comeback stronger than your setback

3. Stakeholder-Driven Change

To gain buy-in for transformation, it's critical to engage all stakeholders - from employees to investors to communities. An approach grounded in empathy, ethics and design thinking ensures a just transition respecting environmental, social and governance (ESG) priorities. This builds trust that unlocks support for bold moves.

Consumer goods giant Unilever took this to heart in India, co-creating affordable products directly with rural women consumers. By understanding their needs, preferences, budgets and challenges, HUL was able to boost sales in those regions through innovations like project Shakti. Even more impactful - this stakeholder engagement model economically empowered thousands of women entrepreneurs.

In the Middle East, Abu Dhabi Developmental Holding Company (ADQ) partnered with Mubadala Investment Company on a $500 million venture capital fund. But they went beyond financials - the fund's mandate focuses exclusively on sustainability startups. Successful portfolio companies have already generated over 2,500 jobs in the UAE while enabling reductions of 500,000 tons of carbon emissions annually. By aligning financial and ESG goals, ADQ-Mubadala are transforming both business and society.

At a global scale, Microsoft recognized they could become carbon negative and even reverse climate change through bold climate action. Working closely with NGO partners, suppliers, customers and employees, Microsoft launched ambitious sustainability initiatives. Their stakeholder-centric approach now generates $15 billion per year in green revenues and positions Microsoft as an ESG leader. Stakeholder focus helped pivot the tech giant from a risk perspective to a huge opportunity.

These examples show how understanding and respecting all impacted parties through open dialogue can secure the cooperation needed for seismic change. It builds social license while attracting mission-driven investors and talent.

4. Portfolio Surgery With Data

To emerge stronger from distress, companies must take an objective look at their portfolio of businesses, products, assets and investments. Analytics provide the insights for such portfolio surgery - helping identify what's working, what's not, and where to prioritize capital based on market realities. Data helps optimize resource allocation to high-growth opportunities aligned with macro trends.

When India's Reliance Industries analyzed its portfolio a decade ago, analytics revealed the telecom division was a drag on profits despite massive scale. So Reliance divested over $1.6 billion in telecom tower assets. They reinvested those funds into transforming retail through the Reliance Retail subsidiary and launching the tech disruptor Jio Platforms. Today Jio Platforms is valued at an astounding $65 billion - a prime example of how portfolio surgery unlocked tremendous value.

In the Middle East, Emirates NBD utilized AI and machine learning to deeply analyze its loan book. This uncovered underperforming assets that were draining resources. Over $1 billion was divested and reinvested into high-potential fintech startups. One acquisition in particular analyzed payments provider Network International, which Emirates NBD bought for $120 million. Just five years later, Network International alone contributes over 15% of Emirates NBD's total banking revenues.

Oil giant Shell also took a scalpel to optimize its portfolio for a lower-carbon future. AI helped identify oil rigs, pipelines and facilities that were most costly to maintain compared to the energy production. Over $4.5 billion was harvested from selling off these underperforming fossil assets.

Shell reinvested the funds into expanding its global power division and acquiring renewable energy companies - a move positioning them for decades of growth as energy transitions.

Data-driven portfolio reviews are pivotal for pivoting capital away from distress and towards opportunities ready to scale. Analytics helps shed outdated business lines so resources can be redeployed where they maximize both financial returns and long-term strategic fit.

Vision without execution is hallucination - Edison

5. Upskilling The Workforce

A company's most valuable asset has always been its people. Yet disruption demands not only reskilling current employees but attracting new talent with in-demand skills. Culture shifts are also needed to embrace diversity, flexibility and lifelong learning as workforces evolve. Those who invest in their human capital will gain competitive advantage.

Indian IT giant Tata Consultancy Services (TCS) recognized the rising demand for AI-related roles. But TCS wanted to grow this capability internally before external hires. They partnered closely with colleges and universities to design accelerated AI and machine learning courses tailored for working professionals. TCS upskilled thousands of employees through these programs, allowing 90% of new AI jobs to be filled from within.

American manufacturers Ford, GM and Walmart teamed up to address the shortage of software engineers and data scientists needed for Industry 4.0. On-site "bootcamps" were established to rapidly reskill thousands of employees from manufacturing roles into coding positions over 12-16 weeks. Graduates received high-paying jobs in-demand fields or were equipped to transition other companies facing similar talent gaps.

Closer to our Middle East base, Bahrain, aluminum producer Alba partnered with government skills agency Tamkeen on reskilling initiatives for Bahraini nationals. Alba doubled the percentage of women in technical operations roles to 30% through these efforts. Even more impressive - Alba transitioned their entire workforce to become over 90% Bahraini, addressing a critical need to empower Bahraini talent. Their investments in human capital transformed both business performance and the national economy.

"Adaptability is not just the ability to change; it is also the willingness to change." - John C.Maxwell

These examples show how dedicated reskilling, coupled with culture changes, can unlock potential.

To uncover new opportunities, optimize resources, and cultivate resilience for future disruptions when applied with vision and empathy. Most importantly, they can help organizations pivot from merely surviving crises to thriving in their aftermath.

The journey will differ for each company based on starting point, sector and priorities. But leadership through adversity often leads to uncovering opportunities that accelerate growth far beyond pre-crisis levels. For those willing to transform, distress presents a chance to emerge stronger.

It's now time for other firms to follow these leaders - to strategically pivot rather than passively react. By embracing techniques like #AI, #Agile, #DesignThinking, #Analytics and #Upskilling, any business can strategize their comeback, not just recovery. The path ahead is clear for those who see disruption as a chance to not only survive but surge to new heights. The future belongs to companies with the courage to reinvent.

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