• Zacrey Partners

Circular Economy

Our insights at Zacrey on design, strategy and transformation are an initiative to pause, reflect, appreciate, re-sharpen and transform meaningful dialogue into action with lasting impact. In this article we embrace the opportunity to learn , unlearn and relearn as an effective tool to constantly redefine the "new" normal in the VUCA business world.



A circular economy is a systemic approach to economic development designed to benefit businesses, society, and the environment. In contrast to the 'take-make-waste' linear model, a circular economy is regenerative by design and aims to gradually decouple growth from the consumption of finite resources.

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UAE 2021: The Circular Economy

The UAE's decision in Jan 2021 to nurture a Circular Economy close on the heels of the European Union's Green Deal is a commendable approach to shift the trends in consumption. Kudos on the visionary leadership and sustainable vision for the future.

The COVID 19 pandemic has definitely made the world review its consumption and demarcate between needs and wants.

The sustainable development goals ( SDG) by the United Nations can be more effectively attained as we move together as a race with a common goal to leave the world a better place for the future generations. That is OUR responsibility.

We are to keep in mind that : - raw materials are finite - Current CO2 emissions threaten survival - pressure of population growth on resources - Planned Obsolescence with gadgets etc needs to be put in check.

Opportunities :

Design will unlock a number of opportunities. Designers have to go back to the drawing table to move sustainability from a suffix at the end of the marketing folio to an integrated approach. We will be seeing not just a niche of sustainable studios but an industry wide shift across supply chains to cater to the rise of the conscious consumer.

Just as some countries moved directly to the mobile platform by skipping the desktop altogether, similarly Emerging economies have an opportunity to not only jump on the bandwagon but also potentially lead the change.

This is a global Opportunity with far reaching benefits such as


  • Reducing pressure on the environment,

  • Improving the security of the supply of raw materials,

  • Increasing competitiveness,

  • Stimulating innovation in lifecycle of materials and things

  • Boosting Economic growth

It would be a shame if we are unable to do that despite the advent of emerging technology and the enhanced appetite into ESG / SRI / impact investing funds. Resource allocation for the right initiative will always find takers. Covid19 has shown us that It's high time the world comes together as a race to protect itself and to serve the next generation. Such initiatives only remind us that we are responsible to leave the world better than we found it.


By sparking innovation at scale and crafting a bespoke digital business transformation framework, Zacrey Partners can enable a leader, team and organization to create a logical and pragmatic approach to drive success in this period of fundamental change. Armed with resolute commitment to create high-impact design and strategy solutions and experiences, Zacrey can be your partner in successful business transformation. We use our experience and expertise to successfully navigate through a VUCA World in an accelerated manner.

Eager to know more about VUCA come connect with us at www.zacrey.com

About Zacrey :

At Zacrey , we architect the convergence of best ideas, best people and best practices from related industries to deliver our multi-disciplinary and often disruptive results to remain ahead of the curve.


We are human centred, design empowered and technology driven catalysts of transformation that strive to be the vanguard of Industry 6.0 drivers such as education, environment and the creative economy.


To know more visit us at www.zacrey.com or follow us @zacreypartners

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